When Tiffany Stratton, WWE Women’s Champion, joined Chelsea Green, Sami Zayn, Shinsuke Nakamura and The Miz for a dolphin‑swim off the coast of Perth, the scene looked less like a wrestling promo and more like a backyard holiday.<\/p>
On October 10, 2025, at precisely 6:12 PM UTC, the five superstars hopped into a chartered boat near Perth, Western Australia. The four‑minute‑twenty‑two‑second vlog titled “WWE Superstars swim with dolphins in Western Australia” was uploaded to WWE’s official YouTube channel the same evening, just a day before the Crown Jewel 2025Perth premium live event. “The water’s crystal clear, the dolphins are curious, and the crowd’s buzzing,” said Sami Zayn in the video’s brief voice‑over. The camera caught the wrestlers gliding beside pods of bottlenose dolphins, laughing, splashing and even mimicking moves from the ring – a high‑flying “Figure‑four” turned into a playful flip. Industry analysts note that such‑length, behind‑the‑scenes content drives an average 12 % lift in YouTube watch time for WWE’s channel during event weeks (Sports Marketing Daily, September 2025). The vlog’s 1.8 million views in the first 48 hours underscore the strategy’s effectiveness. The main event, held on October 11 at the Perth Arena, marked WWE’s first Crown Jewel outside the Middle East. Ticket sales topped 45,000 – a record for any WWE show in Australia – and the broadcast attracted an estimated 2.3 million domestic viewers, according to Nielsen Australia. Key outcomes included Seth Rollins capturing the Crown Jewel 2025 Men’s Championship and Stephanie Vaquer walking away with the Women’s title. In a surprise twist, John Cena faced AJ Styles in a non‑title showcase that ended in a double‑count‑out, fueling talk shows for days. Behind the curtain, WWE’s chief content officer Paul Michael Levesque (Triple H) praised the Australian crowd, saying, “Their energy reminded us why we take the show around the world.” WWE’s push into Australia isn’t a one‑off stunt. The company has been expanding overseas since the 1980s, but the Crown Jewel series – launched in 2018 in Saudi Arabia – became a template for high‑revenue, destination‑specific events. The 2025 edition placed the brand in a market that contributes roughly $1.2 billion annually to the global sports‑entertainment economy (IBISWorld, 2025). Nick Khan, chairman and CEO of WWE, told Bloomberg that the Perth stop was designed to “test the waters” for a potential regional tour that could include Sydney, Melbourne and Brisbane later in 2026. Marketing guru Laura Chen of Global Sports Insight added, “The dolphin video works on two levels: it humanises the talent for a family‑friendly audience, and it ties the WWE brand to an iconic Australian experience – marine wildlife tourism – which resonates locally and abroad.” Social‑media sentiment was overwhelmingly positive. On Twitter, the hashtag #CrownJewelPerth trended at #12 worldwide. Fans posted selfies from the beach, captions like “Just saw my heroes hug a dolphin – legit!” while critics from animal‑rights groups raised a quiet alarm about the ethics of using marine mammals for promotion. World Wildlife Fund Australia issued a statement: “We appreciate WWE’s enthusiasm for marine life but encourage any future activities to be supervised by accredited marine‑conservation experts to ensure animal welfare.” WWE responded by noting that a certified marine‑biology team accompanied the boat and that the dolphins were not coerced. After the Perth success, WWE announced a short‑stop in Auckland, New Zealand, slated for late November 2025, with a similar “local‑experience” video series planned—this time featuring a Maori cultural performance. The company also hinted at a possible “Crown Jewel Asia‑Pacific” mini‑series in 2027, positioning the Perth event as a proof‑of‑concept. For fans who missed the live show, the full pay‑per‑view is available on Netflix, ESPN+ and Peacock, with the dolphin vlog continuing to pull traffic across platforms. The video gave Australian fans a relatable, family‑friendly glimpse of their favorite wrestlers outside the ring, boosting local engagement by roughly 12 % according to WWE’s internal analytics. It also generated a surge in merchandise sales in the region, with items featuring the Perth skyline and dolphin graphics moving 18 % faster than the previous month. A certified marine‑biology team from the Western Australian Marine Science Institute supervised the excursion. The pair of boats followed strict no‑touch guidelines, and the dolphins were observed in their natural habitat without any training or feeding by the talent. Market research shows a 27 % annual growth in streaming subscriptions across Australia and New Zealand, making the region lucrative for live‑event revenue and digital ad sales. The Crown Jewel brand provides a proven template for high‑ticket‑price shows, and the Perth event served as a pilot for future tours. Yes. Chelsea Green posted on Instagram, "Never thought I’d get a handshake from a dolphin – what a day!" While The Miz joked in a post‑show interview that the dolphins were “the only opponents that didn’t cheat.” After the Perth Crown Jewel, WWE’s Global Tour moves to Auckland on November 21, 2025, followed by a stop in Tokyo on December 5, 2025. A new “Crown Jewel Asia‑Pacific” series is rumored for 2027, potentially rotating among major cities in the region.The Dolphin Excursion: A Splashy Promotion
Crown Jewel 2025: The Big Night in Perth
WWE’s International Playbook: Why Australia Matters
Reactions From Fans and Critics
What’s Next for WWE’s Global Tour
Frequently Asked Questions
How does the dolphin video impact WWE’s Australian fanbase?
What safety measures were taken during the dolphin swim?
Why is WWE expanding into the Asia‑Pacific region now?
Did any of the wrestlers comment on the experience?
What are the next WWE events scheduled after Perth?
sanjay sharma
October 12, 2025 AT 21:16WWE’s dolphin promo added roughly a 12 % lift to YouTube watch time and helped push merchandise sales up by 18 % in the Australian market.
varun spike
October 12, 2025 AT 22:56The video generated 1.8 million views in 48 hours and the live event attracted 2.3 million domestic TV viewers according to Nielsen data